We send client campaigns out to our co-ordinators at the newspapers. They are all advertising contacts looking for good feature ideas. They will use client editorial and press pack content as a feature platform, and so generate local advertising revenue which complements the theme.
Featurelink can be used purely as a highly targeted PR tool to send out features to the regional press, or guaranteed coverage can be secured in newspapers with a ‘starter ad’ booked by the client. Those papers who have been booked to receive a ‘starter ad’ will use it as an anchor for the feature and build editorial and local ads around it.
